Gavin Ray, senior vice president of products and marketing at ip.access, is responsible for the product portfolio of access points, network gateways and management solutions to address each market. He also manages the global ip.access brand and all marketing propositions and activities globally.
Predicting the future can be a tricky business. But one thing analysts, researchers and forecasters agree on is that the demand for mobile data coverage and capacity is only heading in one direction – upwards. What’s more, any arguments that do exist tend to be about the choice of adjective to describe the growth: anything from massive to explosive to exponential – nobody is saying gradual.
And it is the need to cope with this acceleration – both in 3G today and LTE in the future – that has led to the equally impressive rise of interest and take-up in the small cell market. Originally conceived as a means to deliver improved indoor coverage in homes and offices; small cells are fast becoming the preferred option to drop-in cellular coverage and capacity where it is most needed.
At the Small Cells America conference next month in Dallas Dec. 3rd – 4th, ip.access and Qualcomm will debut a new range of small cells that offer much faster data throughput speeds, can be deployed in open access or private use modes, can manage two-way hand-off with the macro network, and yet can still be deployed with the ease and simplicity of a residential unit.